![]() That means you need to get intermediaries to open up and engage in unfiltered, passionate debates about your ideas or sales strategy. There are tough topics that are difficult but necessary to address. There are pros and cons to every decision you make. Not all your ideas or your partners’ ideas will be great. Once you get that trust, the second layer is very important: 2. If you lack transparency, a foundation of trust is not possible. That is how you first create trust with intermediaries, resellers and brokers. You need to be clear on what you’re good and what you can do for your clients. ![]() What this means is that in a business, you need to be clear about positioning your company.Īs a company, you can’t be good at everything, you need to be able to admit your limitations and weaknesses. How can you create trust in your business relationship? These five dysfunctions-trust, conflict, commitment, accountability and results-can be applied to business relationships. Patrick Lencioni is a smart guy who wrote about the 5 dysfunctions of a team. But how can you create a powerful business relationship? How can you get committed partnerships? You want your business to be top of mind when intermediaries connect with end customers. Obviously, your end goal is to actually get your business partner or intermediaries to want to sell your product. You create incentive programs and sales plan and train employees on sales management. When you connect with your business partners or intermediaries, you’re investing a lot of money into these business relationships. ![]() How will you foster commitment to your sales relationship? Will you just randomly connect with various business partners or intermediaries, and hope that you’ll eventually get a commitment? If hope is how you plan to build relationships, then you’re in for a tough ride. ![]()
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